A documentary produced by Rage Productions explores the question “What has made Argentinean Malbec so popular?” Some think the boom is a result of wine drinkers latching on to the wine-of-the-moment, similar to their fascination with Merlot, those folks are now turning to Malbec. Others explain this boom by the change in the political and economic environment in Argentina which has opened the doors for the world to see (and taste) that the Malbec grape has finally found its home in Argentina.

Whatever the true reason for the boom, there is no mistaking that Malbec is the darling wine of Argentina and is being embraced by wine drinkers everywhere.

The documentary takes us to the countryside and jaw dropping landscapes of Argentina. The soothing music sets the scene for the pleasant journey. With some English sub-titles, the interviews with winemakers capture their passion and dedication to their art. The naysayers in this film try to convince us that the rise of Malbec is not as a result of quality produced wine but is a passing fad.

The 70 minute movie is playing at select forums around the United States. Try to see it and form your own opinion on what has made this a “Boom Varietal.” It may just make you want to reach for a glass of Malbec and your passport!

Follow them on Facebook to find a showing near you, and watch the trailer on You Tube.